Bio: Johny K. Johansson is the McCrane/Shaker Professor of International Business and Marketing, McDonough School of Business, Georgetown University, where he specializes in international marketing strategy and global branding. Before joining Georgetown in 1989, Dr. Johansson held faculty positions at University of Illinois and University of Washington, Seattle. He also has held visiting professorships at a number of international institutions. He was Isetan Professor at Keio Business School in Japan 1985, FordWerke Professor at University of Cologne in Germany in 1988, and most recently Coca Cola Visiting Professor at American University in Beirut (AUB) in Lebanon. In 2010 he was given a Lifetime Achievement award for contributions to global marketing from the American Marketing Association.
Dr. Johansson is the author of Global Marketing, McGraw-Hill/Irwin (5th ed. 2009), Chinese edition in 2003; co-author with Ikujiro Nonaka of Relentless: The Japanese Way of Marketing, Harper-Business, 1996 (with seven translations); and author of In Your Face: How American Marketing Excess Fuels Anti-Americanism, Financial Times/Prentice Hall, 2004. He has published over 70 articles in a wide variety of academic journals, including Journal of International Business Studies, Journal of Marketing, Journal of Marketing Research, Academy of Management Review, Harvard Business Review, Journal of the American Statistical Association and Psychometrika. He has presented papers and conducted seminars at academic institutions worldwide including Stanford, INSEAD, IIM Ahmedabad, Koc University and Hitotsubashi. He has also conducted executive seminars and workshops in many countries, including Japan, Germany, Sweden, China, Thailand and India, and consulted for a number of multinational companies, including Standard Oil of Indiana, General Electric, Honda, GTE, Harris Interactive and Electrolux.
A native of Sweden, Dr. Johansson is a graduate of the Stockholm School of Economics and has MBA and PhD degrees from University of California at Berkeley, where he studied econometrics and marketing.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.