Affiliation: Thammasat University
Bio: Robert T. Green is Distinguished Professor of International Programs at Thammasat University, Thailand. He is also the Carter Emeritus Professor of Global Business Marketing at the McCombs School of Business of the University of Texas at Austin. Dr. Green received his PhD in 1971 from the Pennsylvania State University and joined the faculty of the University of Texas at Austin in that year, where he remained until 2001. He then joined the faculty of Thammasat University in Bangkok, Thailand. His entire career has been focused on international scholarship and education.
Dr. Green’s research has been published in virtually all major journals in international business and marketing. The primary foci of his research have been political risk and foreign direct investment, cross-cultural consumer behavior, and the identification of export opportunities. He also served on the Editorial Review Boards of several academic journals in marketing and international business. In 1994, Dr. Green’s scholarly contributions to the discipline of international business were recognized in his election as a Fellow in the Academy of International Business.
In 1989, Dr. Green became Founding Director of the Center for International Business Education and Research (CIBER) at the University of Texas at Austin. In this capacity, he was instrumental in leading the school’s internationalization efforts, which involved the development of several innovative international programs involving faculty, students, and the international business community. These programs served to internationalize faculty research, as well as to internationalize the education of students at all levels.
Dr. Green has continued his work in the internationalization of education at Thammasat University in Thailand. He is actively involved in that institution’s international BBA and MBA programs, as well as in doctoral education. His research is now focused on international marketing activities in emerging markets.
Last Updated: November 2003