He has been featured on “Talks at Google” and per Google Scholar, he is among the world’s top-cited business academicians – including the top-cited active marketing strategy, international business, and international marketing scholar in the world. Dr. Hult’s book, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world’s mostcited methods books. The third edition is coming out in the autumn 2021.
Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator for his scholarly career achievements. He is an elected Fellow of the Academy of International Business (one of about 100 scholars in the world bestowed with this honor and one of only 6 marketing scholars). Also in 2019, he was recognized with the John H. Dunning AIB Service Award for outstanding service to AIB – as the longest serving Executive Director in AIB’s history (2004-2019) – and for developing the world’s scholarly ecosystem in international business (the most prestigious service award given by the Academy of International Business). For Michigan State University, Dr. Hult has generated more than $40 million for MSU activities in contracts, grants, and matching funds.
His latest trade book is The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, released by Palgrave MacMillan in 2020, and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg, the experts at the American Customer Satisfaction Index (ACSI). Leveraging ACSI’s billions of annual media impressions, The Reign of the Customer is complemented by an executive training program by the ACSI team (ACSIx) that focuses on ACSI Analytics. As a strategic complement, at ACSI we have also engaged in a corporate partnership with Microsoft to deliver ACSI Analytics on Microsoft’s Customer Voice and Dynamics 365 platform.
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