Frontline IB: Mary Yoko Brannen
leave a comment About Mary Yoko Brannen Mary Yoko Brannen is Professor Emerita at San José State University and Honorary Professor of International Business at the Copenhagen Business School. Professor Brannen pioneered the use of ethnographic methods in IB to understand and theorize from complex cultural phenomena. Her early in-depth studies of the internationalization of large multinational firms such as Disney and NSK Ball Bearings are noted for [...]