2025 AIB South Asia Workshop Series: Research Skills in International Marketing

Event Overview: In this workshop, Professor G Shainesh will share his experiences from his career as an international academic during the last three decades. Using specific examples from his own research endeavors, he will highlight best practices and pathways to success in publishing papers in top international journals, supervising doctoral students, developing academic and industry partnerships, and more. This will be an interactive session in which the participants are welcome to share their own experiences in overcoming common academic career challenges.

WORKSHOP LEADER

G Shainesh has over three decades of research and teaching experience in India and abroad. He has conducted collaborative research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), HEC Paris, Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on Digital Marketing Strategies, CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – Executive Education (2020-23), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). He serves the Boards of the Academy of International Business – South Asia Chapter(AIB-SAC) as the Vice Chair and the International Sustainable Development Research Society (ISDRS)