Date & Time: 10 October 2026, 13:00-14:30 UTC (View Local Time)
Registration Deadline: 9 October 2026
Host: AIB South Asia Chapter
Point of Contact: Shankari Chidambaram (aibsac@iimb.ac.in)
Certificate Policy: Current AIB members will receive a Digital Certificate of Participation for full video attendance of this workshop’s Zoom session.
Event Overview: In this workshop, Prof. G. Shainesh will share insights from his international academic career spanning over three decades, drawing on specific examples from his own research journey. He will highlight best practices and proven pathways to achieving success in:
• Conducting high-quality research in international marketing and related domains
• Publishing papers in top international journals
• Supervising doctoral students effectively
• Developing sustainable academic and industry partnerships
The session is designed to be highly interactive. Participants are welcome to share their own experiences, challenges, and aspirations, so that the group can collectively learn from diverse perspectives and identify practical strategies to overcome common obstacles in building a strong research profile.
Citing concrete examples from his 30+ years in academia, Prof. Shainesh will also address issues such as choosing research topics with global relevance, positioning work for leading journals, navigating the review process, and balancing teaching, research, and service responsibilities.
WORKSHOP LEADER
G. Shainesh has over three decades of research and teaching experience in India and abroad. He has conducted collaborative research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), HEC Paris, Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on Digital Marketing Strategies, CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – Executive Education (2020-23), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). He serves the boards of the Academy of International Business – South Asia Chapter (AIB-SAC) as the Vice Chair and the International Sustainable Development Research Society (ISDRS).