AIB Latin America 2019 Chapter Conference
March 14 - March 16
The rise of digital technology has brought new challenges and uncertainties to companies; however, it also created new opportunities to do business with organizations in different places of the world. Digital technology allows companies, consumers, business partners, and governments to create connections (digital bridges) by interacting and collaborating in digital space. Using multiple digital platforms such as Facebook, Twitter, Whatsapp, and others, international business has never been more accessible and available for companies. These companies could use digital platforms in an attempt to interact with other firms across geographic boundaries and open new markets, reach potential customers more efficiently, and promote goods and services internationally at a fraction of cost from more traditional mechanisms.
The transition towards a more digitalized society and business environments brings crucial questions about the future of MNEs. Are digital platforms equally advantageous for all companies in all industries? Are digital platforms used differently in MNEs from advanced versus emerging countries? What would be the effects of MNEs not adopting and adapting to new digital platforms?
To address these and other related issues, the Latin American Chapter of the Academy of International Business (AIB-LAT) announces its 9th Annual conference “Building Digital Bridges for International Business in Latin America and the World”, to be held in Cochabamba, Bolivia at UPB-Universidad Privada Boliviana from March 14-16, 2019.