AIB SIG Webinar: Social Network Analysis in International Business Research

Loading Events

Hosts:  AIB Research Methods SIG (Twitter)

Date: 3 March 2023, 15:30 UTC (View Local Time)

Event Recording Access: Current AIB members will be able to access a recording of this event in the “AIB Video Archive” section of our login portal. New webinar recordings are typically posted within five business days of the original event date.


This webinar, the latest in a series facilitated by AIB’s Research Methods Shared Interest Group (RM-SIG), will discuss the nature of Social Network Analysis for conducting quantitative data analysis and reporting. Social Network Analysis (SNA) is a suitable and flexible template for studying the complexity and dynamicity of international businesses, especially considering the multiplicity of levels and units of analysis. However, adopting such a methodology is challenging regarding data quality and time spans.

The panelists are experts in SNA, and they:

-Will introduce the SNA principles and how these can be applied to IB research,
-Discuss methodological issues related to identifying network communities
-Present different network-based measures and approaches to tackle critical issues in IB research from a network perspective.


Marianna Marra is Reader (Associate Professor) in international business and innovation at the University of Sussex Business School, UK. She is active in the research fields of international business, technology innovation management, and social network analysis. Her current research mainly relates to multinational knowledge networks and innovation. She studies this through the lens of IB studies and by using patent data and firm-level microdata. Marianna also researches comparative institutional analysis and studies how different forms of capitalism affect multinational corporations operating in different institutional contexts. Her work has been presented at international conferences such as the Academy of Management, Strategic Management Society, Academy of International Business, and Druid conference. In addition, part of her work has been published in leading journals such as the Journal of Corporate Finance, Work Employment and Society, International Business Review, International Journal of Production Economics, Annals of Operations Research, and International Journal of Production Research.

Viacheslav Iurkov is Associate Professor at Grenoble Ecole de Management (GEM) at the Department of Management and Technology. He received his Ph.D. in Strategic Management from BI Norwegian Business School (Oslo, Norway). In his research, Viacheslav investigates the impact of inter-organizational relationships on firm behavior and performance. He is particularly interested in the effect of strategic alliance networks on firms’ international expansion strategies and value creation in international and domestic strategic alliances. His research has appeared in the Journal of International Business Studies and other outlets.

Rafael A. Corredoira is an assistant professor in the Department of Management and Human Resources at the Fisher College of Business. He received his Ph.D. in Management from The Wharton School, University of Pennsylvania. His research focuses on embedded exploration: how networks that originate from social ties, market dynamics, and institutional arrangements constrain and enable firms’ entrepreneurial search for innovative solutions. Corredoira has authored articles published in many leading journals, including Strategic Management Journal, Academy of Management Journal, Harvard Business Review, Journal of International Business Studies, and Research Policy. His research received the 2021 Panmure House Prize, the 2007 International Management Division Best Paper Award at the Academy of Management Meeting, and funding from the National Science Foundation.


Diletta Pegoraro (Ph.D. University of Birmingham) is an Assistant Professor of International Business in the Department of Management, Economics, and Industrial Engineering (DIG) at Politecnico di Milano, Italy. Her research interests include the dynamics of Global Value Chain/Global Production Network reorganization at the sub-national level, the internationalization of local ecosystems considering the latest technological advancements, and International Business research methodologies. She has been an officer at the AIM-RM-SIG since 2017.