AIB SIG Webinar: Doing Research in Emerging Economies

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Date & Time: 24 April 2024, 12:00 UTC (View Local Time)

Hosts: AIB Research Methods Shared Interest Group

Point of Contact: Roberta Aguzzoli (

Event Recording Access: Current AIB members will be able to access a recording of this event in the “AIB Video Archive” section of our login portal. New webinar recordings are typically posted within five business days of the original event date.

Event Overview: IB scholars have advocated for more research that can enhance social impact and address Grand Challenges. One way of to achieve this aspiration is to conduct research in emerging economies. Yet, there are considerable methodological challenges when conducting research in different countries. To explore these and related issues, the AIB Research Methods SIG will be running a webinar on Doing Research in Emerging Economies. During this webinar, world-leading scholars will share their methodological experiences in using quantitative and qualitative methods to research emerging economies while addressing the methodological challenges and opportunities of doing research in those markets. This is a great opportunity for scholars to discuss methodological challenges, learn more about other contexts, and benefit from the experience of those with considerable expertise in the publication.


Fang Lee Cooke is Distinguished Professor at Monash Business School, Monash University, Australia. She is a Fellow of the Academy of the Social Sciences in Australia. Her research interests are in the area of strategic HRM, knowledge management and innovation, international HRM, Chinese migrant business, and SDGs and HRM. Fang has published over 150 journal articles and 70 book chapters. She is Co-Editor-in-Chief of International Business Review and Consulting Editor of Journal of World Business. She was a DAAD (German Academic Exchange Scheme) Visiting Professor, Georg-August-Universität Goettingen, Germany (2016), and visiting professor at King’s College London (2022) and University of Sussex (2020-). Fang is a panel member of the United Nations Environment Programme-International Sciences Council (UNEP-ISC) Foresight Expert Panel (2023-2024). Fang was ranked by a Stanford University study as one of the top 2% scientists in the world in research citation impact.

John Luiz is Professor of International Management and Strategy at the University of Sussex Business School, and at the Graduate School of Business at the University of Cape Town.  He was a Visiting Scholar at the University of California Los Angeles, at Nova School of Business and Economics in Lisbon, at the Università degli Studi di Macerata, Italy, a Senior Global Fellow at the School of Public Policy and Institute for Advanced Study at the Central European University in Hungary, the Global Public Policy Institute in Berlin, a Visiting Professor at Pontificia Universidad Católica de Chile, and a Research Affiliate at Columbia University. He is a member of various professional bodies and was President of the Economic Society of South Africa. He was appointed by the South African Cabinet to the national South African Statistics Council and served from 2013-2018. He is on the Editorial Board of several journals and a referee for over a dozen more. John has published in excess of 150 publications including around 100 articles in leading journals. He works as a consultant and has undertaken work for the United Nations, African Development Bank, UK Department for International Development, Development Bank of Southern Africa, the Industrial Development Corporation, the Department of Trade and Industry, and the United States Agency for International Development, amongst others. He is active in executive education and consulting at several leading multinational corporations, public entities, and NGOs.

Helena Barnard is a full professor at GIBS and responsible for the GIBS doctoral programme. Her research interests are in how knowledge (and with it technology, organisational practices, and innovation) moves between more and less developed countries. She researches both organisational mechanisms (notably emerging multinationals and internet-enabled businesses) and individual mechanisms such as scientific collaborations, doctoral training, and the diaspora. Her research examines how these processes play out in the often turbulent African context. Prof Barnard has published in the Journal of Management (ABS4*), Journal of International Business Studies (ABS4*), Research Policy (ABS4*), Journal of World Business (ABS4) and others. She was on the organising committee for the Academy of Management Africa conference at GIBS in 2013, was the Academy of International Business (AIB) Vice President for Administration for 2017 to 2020 and serves as the founding chair of the AIB Shared Interest Group in Emerging Markets. She was the 2018-2019 Dunning Fellow at the John H Dunning Centre for International Business at Reading University. She has been rated as an internationally recognised scholar by the South African National Research Foundation.


Duc Nguyen is a Lecturer in International Business at the Alliance Manchester Business School, the University of Manchester, United Kingdom. His research interests include qualitative research methodologies, cross-sector social partnerships, and the commercialization of science-based innovations. He has published his research on top journals such as Journal of World Business and International Journal of Management Review. He has been an officer at the AIB RM-SIG since 2018 and is the current co-editor of the RM-SIG’s bi-annual newsletter.