AIB SIG Webinar: Open Research Platforms

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Theme: Open Research Platforms: X-Culture’s Data, Research Projects, and Collaboration Principles

Date & Time: 25 June 2024, 13:00 UTC (View Local Time)

Hosts: AIB Research Methods Shared Interest Group

Point of Contact: Roberta Aguzzoli (

Event Recording Access: Current AIB members will be able to access a recording of this event in the “AIB Video Archive” section of our login portal. New webinar recordings are typically posted within five business days of the original event date.

Event Overview: X-Culture is a large international network that connects researchers (over 1,000), students (over 100,000), and businesses (over 100) through its Global Virtual Team (GVT)-based international business consultancy. Each year, X-Culture manages and closely observes over 1,000 consulting project GVTs, tracking thousands of variables related to team composition, processes, interactions, and performance. The X-Culture data are longitudinal, multi-level, multi-source, and multi-method, providing comprehensive insights into the inputs, dynamics, and outputs of these teams.

X-Culture researchers have published numerous studies based on this rich dataset, with many more in progress. Additionally, over a dozen dissertations have been defended using X-Culture data. Culture shares its data with external researchers and can also collect new data, including experimental data, if a promising research proposal is submitted (and approved by IRB).

This webinar will provide an overview of X-Culture’s research and collaboration principles, as well as guidance on how to request existing data or propose new data collection. Furthermore, the workshop will discuss the challenges and best practices of large-scale open research collaboration – a promising avenue for research development, but one that comes with its own set of challenges and caveats.


Vas Taras is a Professor of International Business and a Department Chair at the University of North Carolina at Greensboro. He is the Vice President-Administration of the Academy of International Business and the founder of the X-Culture Project. He received his Ph.D. in International HR and International Business from the University of Calgary, Canada, and his Master’s in Political Economy from the University of Texas at Dallas. His research and work revolve around cross-cultural and global virtual teams and experiential approaches to international business education and development. He is an Associate Editor of the International Journal of HRM, Journal of International Management, the International Journal of Cross-Cultural Management, the European Journal of International Management, and Cross-Cultural Strategic Management.


Jelena Cerar is an Assistant Professor of International Business and Strategy at the WU Vienna University of Economics and Business. She earned her doctorate with honors at WU Vienna, for which she received the Stephan Koren Award 2021 for the best WU dissertations, and was a finalist for the AIB 2021 Peter J. Buckley and Mark Casson Best Dissertation Award. Her main domains of research are decision-making and behavioral strategy in MNCs (primarily focusing on the role of AI, digitalization, cognition, and heuristics in decision-making), headquarters-subsidiary relations, and IB research methods (especially laboratory and field experiments). Her research received several honors, including awards and nominations from the AoM, AIB and EIBA and it has been published in highly ranked international journals, such as the Journal of International Business Studies, Journal of Management Studies, and Journal of International Management. She is a Vice President – Communications & Social Media of the Research Methods SIG of the Academy of International Business and is currently a visiting researcher at the Institute for Artificial Intelligence of Serbia.