AIB South Asia Workshop Series: Research Skills in International Marketing

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Workshop Dates

September 11, 2021
9:30AM – 11:00AM IST (View Local Time)

September 25, 2021
9:30AM – 11:00AM IST (View Local Time)

About This Workshop Series

AIB’s newly consolidated South Asia Chapter is pleased to announce the launch of its inaugural online Workshop Series. This free workshop series is designed to build capacity for International Business research and teaching throughout the South Asian region and across the globe.

AIB members who complete at least two of these workshop sessions will receive an official Certificate of Completion—an excellent reason to join AIB or renew your membership while building your professional credentials.

These events are made possible through the generous support of the Sheth Foundation and AIB South Asia.

AIB South Asia and Sheth Foundation logos

Topics Covered in This Workshop

  •  Basics of academic research
  • Identifying research topics
  • Critical roles of theory, research design, data, and analytical technique in c  research
  • Leveraging and integrating theory in the research paper
  • Developing propositions and hypotheses
  • Choosing the appropriate methods for data collection and analysis
  • Crafting a manuscript for submission
  • Tips for publishing in academic journals
  • Handling requests for revise and resubmit
  • Top theories in international marketing

About This Workshop’s Facilitator

Gary Knight is Professor and the Helen Simpson Jackson Chair at Willamette University in Salem and Portland, Oregon, USA.  Prior to joining academia, he was Export Manager of a medium-sized company, directing the firm’s international operations in Asia, Europe, and North America. Previously he was Professor and Director of the International Business Program at Florida State University. He has won several teaching awards. A Fellow of the Academy of International Business (AIB), he has been an invited speaker at institutions worldwide.

Professor Knight has co-authored six books, including two textbooks on international business and a book on international marketing research. He has authored or co-authored nearly 60 refereed articles in academic journals, including International Business Review, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of International Business Studies, and Journal of World Business.

He won the Thorelli 5-Year Award at the Journal of International Marketing for his article on SMEs Under Globalization. Along with Tamer Cavusgil, he won the Decade Award at the Journal of International Business Studies (JIBS) for their article on born global firms. Two of his articles in JIBS are among most cited in international marketing.

Professor Knight is ranked one of the top 15 scholars in international business, and one of the top 10 scholars in international marketing, based on Google Scholar citation counts in leading academic journals.  He was ranked the second most influential scholar in International Marketing, 1995-2015, out of 2,333 total scholars (Leonidou et al, 2018). He is listed among the Top 60 (Top 1%) marketing scholars worldwide based on career-long citation impact (Ioannidis et al, 2019).

Professor Knight earned an MBA at the University of Washington and PhD at Michigan State University, in marketing and international business. He also attended the University of Paris (Sorbonne) in France and Sophia University in Japan.