AIB South Asia Workshop Series: Teaching International Marketing

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Workshop Date

September 15, 2021
7:00PM – 8:30PM IST (View Local Time)

September 16, 2021
7:00PM – 8:30PM IST (View Local Time)

About This Workshop Series

AIB’s newly consolidated South Asia Chapter is pleased to announce the launch of its inaugural online Workshop Series. This free workshop series is designed to build capacity for International Business research and teaching throughout the South Asian region and across the globe.

AIB members who complete at least two of these workshop sessions will receive an official Certificate of Completion—an excellent reason to join AIB or renew your membership while building your professional credentials.

These events are made possible through the generous support of the Sheth Foundation and AIB South Asia.

AIB South Asia and Sheth Foundation logos

Topics Covered in This Workshop

  • International marketing syllabi from four different instructors
  • Approaching IM teaching at the undergraduate and graduate levels
  • Teaching cases
  • Reading lists

About This Workshop’s Facilitator

Attila Yaprak has been a professor of marketing at Wayne State University for 30 years. He is a member of the Academy of International Business, American Marketing Association and Academy of Marketing Science. His expertise include international business issues, U.S.-China and U.S.-India trade and investment problems/prospects, U.S. trade problems/prospects with Japan and/or Europe, U.S.-Canada trade issues, strategic alliances in the auto industry, the impact of globalization on business and labor, U.S.-Latin America issues, and U.S.-Middle East issues.