Who is This Event For?
The purpose of the PWD is to provide scholars with developmental feedback and guidance on their current papers and research projects in international marketing domain.
Papers will be streamed into two different sections, depending on their stage of development.
- Papers that are nearing submission to IMR or other leading international marketing journals and, as such, already well advanced or in full draft form
- Papers that are still at an early or advanced idea stage, or essentially still not complete in terms of methodology or without result, discussion, and implications section.
While we hope that many participating papers would eventually be submitted to IMR, all papers which fit into the premises of international marketing are welcome. The PDW is open to all scholars, but preference will be given to early career academics.