Who is This Event For?
This workshop is aimed at providing feedback and guidance to participants on papers in one of two stages: (1) Papers that are nearing submission to JIM/IMR/JWB or other leading international marketing journals and, as such, are already in full draft form; and (2) Papers that are still at an advanced idea stage, or essentially the front end of a paper through the planned methodology section but without results, discussion, and implications sections developed.
The goal with the first type of paper is to help the authors polish their manuscripts for submission, identifying key weaknesses and areas for improvement.
For the second type of paper, the expectation is that the conceptual arguments and planned methodology are fairly well developed so that the workshop can be used to help course-correct or steer the authors in a direction that will increase the project’s chances for success. Note that the joint PDW is intended for doctoral students and early career academics.