Fast Facts

  • Offered for the second year, at AIB 2022 Miami, these in-person, 75-minute Masterclasses offer early-career scholars comprehensive guidance on the International Marketing publication process, from the initial submission to review and revision.
  • Session II builds on the concepts introduced in session I—attendees should plan to participate in both to get the most value out of these Masterclasses.
  • AIB 2022 Conference Registration is required to participate in these Masterclasses, but no further sign-ups are required.

Offered through the generous contributions of 

Sheth Foundation

Masterclass Schedule

Masterclass I: Publishing in International Marketing: Preparing and Submitting Manuscripts to Academic Journals

Date/Time: July 7, 9:00am – 10:15pm

Facilitator:  David Griffith, Area Editor, Global Marketing for the Journal of International Business Studies and former Editor in Chief, Journal of International Marketing

Research and publishing in scholarly journals are vital to growth, development, and success in academia. This masterclass focuses on developing and preparing manuscripts for submission to scholarly journals. It will highlight issues emphasized by editors and reviewers that tend to undermine manuscript success. The goal is to prepare and polish research papers to optimize prospects for publication and to maximize scholarly impact. The class will give particular attention to preparing manuscripts, including the various components. The session will be interactive, to allow for Q&A and audience interaction.

Masterclass II: Publishing in International Marketing: Managing the Review, Revision, and Resubmission Process

Time: July 8, 1:00pm – 2:15pm

Facilitator: Matthew J. Robson, Associate Editor of the Journal of International Marketing.

Overview: Research and publishing in scholarly journals are vitally important to individuals’ growth, development, and success in academia. The ability to effectively manage the review process and systematically revise and advance the manuscript for resubmission is key to having research impact and developing a strong publication record. This class will highlight fundamental issues in the revision and resubmission process including the role of the editor and reviewers, responding to editor and reviewer comments, and developing the response document along with the revised manuscript. The session will be interactive, to allow for Q&A and audience interaction.

Masterclass Schedule

Masterclass I: Preparing and Submitting Manuscripts to Academic Journals

Time: June 28, 2:00pm – 3:15pm UTC (View Local Time)

Facilitator: Saeed Samiee, University of Tulsa

Overview: This masterclass focuses on developing and preparing manuscripts for submission to scholarly journals. It will highlight issues emphasized by editors and reviewers that tend to undermine manuscript success. The goal is to prepare and polish research papers so as to heighten reviewer curiosity and interest, while reducing reviewer frustration, boredom, and resistance. The class will give particular attention to key sections of manuscripts, including the abstract, introduction, conceptual framing, methods, implications, citations, and tables and appendices. To the extent possible, the session will be interactive, with the goal of incorporating audience questions, experiences, and issues.

Masterclass II: Managing the Review, Revision, and Resubmission Process

Time: June 30, 2:00pm – 3:15pm UTC (View Local Time)

Facilitator: Constantine Katsikeas, University of Leeds

Overview: Research and publications in scholarly IB journals are vitally important to an individual’s growth, development, and success in academia. The ability to effectively manage the review process and systematically revise and advance the manuscript for resubmission is key to developing a strong publication record. This Masterclass will cover fundamental issues in the revision and resubmission process, including the role of the editor and anonymous reviewers, guidelines for responding to editor and reviewer comments, and how to effectively develop the responses document for submission together with the revised manuscript. Examples of common editor and reviewer comments will be provided, along with suggestions for effectively revising the manuscript.