Fast Facts

  • Offered for the third year, at AIB 2023 Warsaw, these in-person, 75-minute Masterclasses offer early-career scholars comprehensive guidance on the International Marketing publication process, from the initial submission to review and revision.
  • Session B builds on the concepts introduced in session A—attendees should plan to participate in both to get the most value out of these Masterclasses.
  • AIB 2023 Conference Registration is required to participate in these Masterclasses, but no further sign-ups are required.

Made possible through the generous contributions of the

Sheth Foundation

Masterclass Schedule

Masterclass A: Publishing in International Marketing: Developing the Philosophical and Theoretical Dimensions of Your IM Research

Time: 7 July, 13:00-14:15

Session: 1.3.4

Room: Aula III

Facilitator:  Gary Knight, Willamette University

Research and publications in scholarly IB journals are vitally important to an individual’s growth, development, and success in academia. Various philosophical approaches underpin international business (IB) research. A key challenge to researching and writing scholarly work is developing the theoretical dimension of academic research papers. In this master class, I will explain the role of philosophy and theory, and the critical skills involved in identifying and including appropriate theory in research articles. I will also discuss developing novel theoretical contributions in IB research.

Masterclass B: Publishing in International Marketing: Preparing Your IM Manuscript for Submission

Time: 8 July, 14:30-15:45

Session: 2.4.7

Room: 214

Facilitator: Saeed Samiee, The University of Tulsa

Overview: This Masterclass focuses on developing and preparing manuscripts for submission to scholarly journals. It will highlight issues emphasized by editors and reviewers that tend to undermine manuscript success. The goal is to prepare and polish research papers so as to heighten reviewer curiosity and interest, while reducing reviewer frustration, boredom, and resistance. The class will give particular attention to key sections of manuscripts, including the abstract, introduction, conceptual framing, methods, implications, citations, and tables and appendices. To the extent possible, the session will be interactive, with the goal of incorporating audience questions, experiences, and issues.