Masterclass B: Publishing in International Marketing: Preparing Your IM Manuscript for Submission
Time: 8 July, 14:30-15:45
Facilitator: Saeed Samiee, The University of Tulsa
Overview: This Masterclass focuses on developing and preparing manuscripts for submission to scholarly journals. It will highlight issues emphasized by editors and reviewers that tend to undermine manuscript success. The goal is to prepare and polish research papers so as to heighten reviewer curiosity and interest, while reducing reviewer frustration, boredom, and resistance. The class will give particular attention to key sections of manuscripts, including the abstract, introduction, conceptual framing, methods, implications, citations, and tables and appendices. To the extent possible, the session will be interactive, with the goal of incorporating audience questions, experiences, and issues.