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About George Yip

George Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School. He has also received the following professional titles and distinctions: Distinguished Visiting Professor at D’Amore-McKim School of Business, Northeastern University; Fellow of the Academy of International Business; Thinkers50 Hall of Fame; Editorial Advisory Boards Member of California Management Review and MIT Sloan Management Review; Chair of Research Advisory Committee of SKEMA Business School (France).

His previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School; Dean of Rotterdam School of Management, Erasmus University; and Harvard, Georgetown (visiting), UCLA, Stanford (visiting), Oxford (visiting), Cambridge Judge (Beckwith Professor of Marketing and Strategy), London Business School (Professor and Associate Dean, MBA), and Lead Senior Fellow of the UK’s Advanced Institute of Management Research. His previous business positions include VP and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. He has authored an co-authored a number of texts, including Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016)Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). In total, he has over 100 publications and 12,000 citations.