About Nicole Coviello

Nicole Coviello is Professor of Marketing and the Lazaridis Chair of International Entrepreneurship & Innovation at Wilfrid Laurier University in Waterloo, Canada. Previously, she was the Research Director of the Lazaridis Institute for the Management of Technology Enterprises. Nicole’s other academic appointments have been in New Zealand (University of Auckland; University of Waikato), Canada (University of Calgary) and Finland (University of Turku).

Nicole’s research intersects international business, marketing strategy, and entrepreneurship. She has multiple publications in the top journals of all three of these disciplines, including the Journal of International Business Studies, Journal of World Business, Journal of Marketing, Entrepreneurship Theory and Practice, and Journal of Business Venturing. Nicole is also co-editor of the Handbook of Measures for International Entrepreneurship Research (with Helena Yli-Renko).

In 2018, an international study showed Nicole to have four of the most influential publications in International Marketing- more than any other scholar in the world. In 2020, she was ranked as one of the top 1% of Business and Management scholars in the world.

Nicole holds a PhD in Marketing and International Business (University of Auckland), an MSc in Technology Management (University of Saskatchewan) and a BComm Hons Marketing (University of Saskatchewan). In 2010, she also received an honorary doctorate from the Turku School of Economics for her work in building the field of International Entrepreneurship. She is Associate Editor at the Journal of Business Venturing, Consulting Editor at the Journal of International Business Studies, and she sits on numerous other editorial boards.