Reflections From Past AIB Insights Editor Daniel Rottig
With the last issue of AIB Insights (Volume 18, Issue 4), I have concluded my six-year term in an editorial role for that esteemed AIB publication. I have been asked by the leadership of the Academy of International Business to write a farewell editorial (which is published in the current issue of AIB Insights, Volume 19, Issue 1), and to draft a brief summary for this newsletter. In a nutshell, it has been a great ride!
Over my editorial tenure, I believe, AIB Insights has not only become a more impactful and well-respected conduit for interesting, topical, current, and thought-provoking articles, but also has been instrumental in defining and further developing a new space (or blue ocean) in the field of international business that complements traditional academic journals. The timely, concise and fresh nature of the articles published in AIB Insights, which are increasingly interactive and predominantly published in coherent and focused issues, communicate novel ideas and rigorous academic research in a non-traditional way. In so doing, AIB Insights has made the work of IB scholars readily accessible to a broader audience of practitioners, educators, and policy-makers as well as colleagues in other fields.
AIB Insights, therefore, has become a key conduit for publishing phenomenon-based research based on which business practitioners and policy-makers can make evidence-based decisions. I further believe that AIB Insights constitutes a critical component in making our field more legitimate and relevant again by contributing to the needed adjustment of the pendulum in IB publications toward academically rigorous as well as practically relevant scholarship, and toward asking relevant questions of the same sense of scope and ambition that characterized the early days of IB research. In short, AIB Insights aims at making our field exciting, impactful and insightful again.
When I talked about the nature and value of AIB Insights in my editorial commentaries, on Meet-the-Editors panels at IB conferences, and in my correspondence with potential authors, I typically began by noting, half-joking and half-seriously, that AIB Insights starts with an ‘A’ and therefore should be considered an ‘A’ journal. I meant this not in the sense of a traditional “four-star” academic journal, but in the sense of its “A-star” relevance, currency, and insightfulness, and the potential impact its articles promise to make.
I’ve often described the nature of AIB Insights articles as “Written TED Talks” – fresh, topical, concise, and thought-provoking essays that present path-breaking research, knowledge and ideas in a way that is readily accessible to a broader audience, beyond a traditional academic readership. In so doing, AIB Insights is uniquely positioned to span traditional boundaries by way of communicating new IB research findings, ideas, and insights to IB scholars, educators, practitioners, policy-makers, and colleagues in other fields to inform, enlighten and disseminate “ideas worth sharing” in international business.
When asked about the raison d’être for AIB Insights, I would typically point my questioner toward the three pillars depicted in the figure above. I believe these capture the essence of AIB Insights, illustrating what sets it apart in a field filled with traditional journals and new journal formats. In the current issue of AIB Insights (Volume 19, Issue 1), I delineate these three pillars in greater detail and discuss the key initiatives and activities that I have spearheaded over my editorial tenure.
When taking a final look back, I am very proud of what we have accomplished during my editorial leadership of AIB Insights over the past six years, and I am thrilled about the upward trajectory we have put the journal on. Looking forward, I could not be more confident in John Mezias and Bill Newburry, who will serve as the new editorial team over the next 3-year term from 2019-21, and in their ability to take AIB Insights to the next level.
Go AIB, Go Insights!