The first edition of AIB Insights, taken from pages 9-18 of the 2001 Q2 newsletter.
It includes Alan Rugman’s article, “The Myth of Global Strategy” as well as Paul Simmonds’ response: “Globalization: Another Viewpoint”. Also included are “Blunders in International Business” by David Ricks and an exercise on Cross Cultural Negotiations by BJ Punnett.
